Room 1856 is a new vision of how technology can reinvent the spatial and temporal experience of retail, with a focus on apparel. It reconceives the previously barren space of the fitting room as a technologically-amplified place of respite, familiarity, and freedom, specifically tailored to your needs. It reimagines the previously stark experience of using a fitting room as a holistic, coherent, and immersive event, one that is motivated and framed by a fictional, mission-driven narrative centered around you and your new wardrobe.
You enter the privacy of the fitting room-cum-safe house as a special operative with a top-secret mission to find the perfect next addition to your wardrobe. Everything in this room is organized around this theme—from the décor and ambiance to the technology and gadgetry.
Today, technology is dramatically reshaping this retail experience, erasing the intermediary layers that have existed between us and our objects. As atoms transform into bits, software is augmenting our experience of reality through advancements in various areas, such as new sensor technologies, AI and machine learning, and predictive analytics. These open up new ways of engaging and interacting with the world around us, bringing us closer to our objects and our narratives.